Image Source: AsiaOne
Trip.com Group’s LIVE for Trip livestream marathon generates USD 56 million in GMV GlobeNewswire October 29, 2020 SINGAPORE, Oct. 29, 2020 (GLOBE NEWSWIRE) -- From 10 October, leading online travel services provider, Trip.com Group has held the “LIVE for Trip” campaign as a part of its “Travel On” initiative to bolster the recovery of the global travel industry and coincide with the company’s 21st anniversary. On 28 October, Trip.com Group’s 21st anniversary, the LIVE for Trip series featured a marathon livestreaming event. James Liang, Trip.com Group chairman and co-founder, hosted a special four-hour BOSS Live program to round off the day’s celebrations, whilst leading industry representatives and presenters led the marathon broadcast throughout the day.
Source: AsiaOne