Image Source: AsiaOne
Trip.com Group CMO Bo Sun named one of the top 50 brand marketers in APACGlobeNewswireJuly 01, 2020SINGAPORE, July 01, 2020 (GLOBE NEWSWIRE) -- Trip.com Group CMO Bo Sun has been named one of the top 50 most influential and purposeful marketers in Asia-Pacific, by industry leading publication, Campaign. Sun is recognized as the only finalist from OTA, among the marketing elites from different industries, such as Coca-Cola, Alibaba and Google. Sun joined Trip.com Group in 2010 and currently serves as Chief Marketing Officer. Sun has a wide remit looking after digital marketing, brand marketing, destination marketing, content marketing, advertising as well as public affairs. To say 2020 is a tough year for online travel agencies such as Trip.com Group would be an understatement. Like many industries, the travel industry has suffered substantially from the impact of COVID-19 with border restrictions in place and air travel grinding to a holt. However, this unprecedented global pandemic did not deter Sun, instead he threw all of his energy into efforts to revive the travel industry.
Source: AsiaOne