Image Source: AsiaOne
You only need to spend about 20 minutes in the Philippines to realise that Filipinos really love to eat. The country has a dazzling profusion of dining outlets, in particular at the casual end of the market, but one brand is seen more than others. And it's a brand that also seems to induce warm, fuzzy feelings in more or less everyone in the country: Jollibee. The fast food company has 1,150 outlets in the Philippines, and a bigger share of the Philippine market than its two biggest competitors combined, as well as 234 overseas outlets in 15 territories. It is the 24th largest fast food chain globally (including coffee chains) by number of branches, and fifth among companies not from the United States. It refers to itself in promotional posters displayed in its offices in the Manila business district Ortigas Centre as the largest Asian restaurant company in the world. This food and beverage empire was born in 1975 - and at the time served only ice cream.