Image Source: AsiaOne
Singapore's leading media entertainment and content company mm2 Entertainment (a wholly owned subsidiary of mm2 Asia Ltd) is announcing its latest venture into content streaming services with the launch of mPlay Asia. mPlay Asia is a free-to-use video streaming platform for quality Chinese-language short-form content. Set to launch in April 2020, mPlay targets young urban professionals seeking fun and informative videos that fit their fast-paced and flexible consumption habits. Fresh, original and curated videos, between 3-5mins in duration, will be uploaded weekly for live streaming and VOD viewing. The short-form format is designed especially for viewing over mobile, and allow users extreme flexibility to enjoy the content, at their convenience. At launch, mPlay will focus on four key Chinese-speaking markets - Singapore, Malaysia, Taiwan and Hong Kong, with an addressable audience size of over 40 million.
Source: AsiaOne