Image Source: AsiaOne
Kargo and AMP Project Partner To Bring Optimised Mobile Creative To AMP GlobeNewswire September 23, 2020 SYDNEY, Australia, Sept. 23, 2020 (GLOBE NEWSWIRE) -- Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimised ad product suite, including the Kargo Sidekick unit, across AMP pages starting in October. The partnership gives Kargo the ability to bring their proprietary ad units to unique AMP inventory, which advertisers can now take advantage of on AMP. The partnership is in response to requests from advertisers and publishers to increase media buying opportunities and creative ad executions on AMP. Kargo is the first integration partner to offer optimised custom-ad formats on AMP. “We are so excited to have Kargo’s unique ad format available through their integration with AMP on our properties. Not only does this add flexibility to better monetise our AMP-enabled pages, it also brings differentiated inventory to our advertising partners," said Corey Wong, Director of Revenue Operations at Leaf Group.
Source: AsiaOne