Image Source: AsiaOne
Seoul, South Korea - May 17, 2022 — Blintn, Asia’s leading B2B media rights marketplace, shared its analysis on the change in trend of Indonesia’s preference to content formats and genres. Indonesia, one of the most populous countries in the world, is recently recognized for its rapid growth in the SVOD market, and accordingly, the viewers’ pattern towards digital media from terrestrial TV platforms. According to the Global Web Index (GWI), the competition between online TV and traditional TV markets is known to be intensified, which is proven by the increase in time devoted to streaming platforms to more than 40% of the total TV viewing time. The change has been accelerated due to the COVID-19 outbreak as viewers started to turn their eyes toward personal device screens, industry says.