Image Source: AsiaOne
Pivoting to interactive and mobile-friendly digital content better serves the evolving needs of readers and advertisers. SINGAPORE - AsiaOne, a leading entertainment and lifestyle news site in Asia, recently marked its first anniversary under a new joint ownership by mm2 Asia and Singapore Press Holdings, and accelerating its growth as a regional news portal. Between June 2018 and June 2019, AsiaOne has more than doubled its unique visitors, recording a 108 per cent increase, making it Singapore's fourth most popular news website. According to Comscore, site visits to the 24-year-old digital content portal have also increased to 1.2 million monthly as at June 2019. Under the new ownership, AsiaOne has been focused on introducing more original lifestyle and entertainment content, particularly in video-based formats, which it has been serving through an enhanced omnichannel presence that grows its reach and supports better engagement with readers.